Project Showcase: Sarinah - Transforming Indonesia's Iconic Retail Experience with Digital Innovation

Sarinah has long been an icon in Indonesia’s retail landscape. As part of its modernization efforts, Sarinah embarked on a major refurbishment of its flagship store in Thamrin, reopening in 2022. Alongside this, the company aimed to build a strong digital presence by introducing a digital loyalty program, digital vouchers, and eventually an e-commerce service.

How Dihardja Software Helped

Dihardja Software partnered with Sarinah to bring its digital vision to life. Our team played a crucial role in developing the Sarinah native mobile application for both iOS and Android. This app serves as the foundation for Sarinah’s digital transformation, providing users with a seamless experience in shopping, loyalty rewards, and customer engagement.

Our key contributions include:

1. Consulting and System Integration

One of the main challenges for Sarinah was integrating various systems—including its ERP (Enterprise Resource Planning) software, third-party loyalty and gift voucher systems, and other services—into a single, unified mobile experience. Dihardja Software provided expert consulting to Sarinah’s IT and Digital team, ensuring smooth integration and optimal performance. This helped create a frictionless user experience where customers can easily access all digital services from the app.

2. Native Mobile App Development

We developed Sarinah’s mobile application for both iOS and Android, enabling customers to enjoy a modern, interactive shopping experience. The app is designed with a user-friendly interface, providing easy access to promotions, loyalty rewards, and other key features that enhance customer engagement.

3. Content Management System (CMS) & Web Backend

To ensure flexibility in managing content, we built a CMS that allows Sarinah’s digital team to update articles, promotions, and announcements directly from a centralized dashboard. This system empowers the team to keep customers informed with the latest offers and events.

4. Interactive Customer Service Features

Understanding the importance of customer support in retail, we integrated a live chat tool and a knowledge base within the app. This feature enables Sarinah’s customer service team to interact with users in real-time, answer inquiries promptly, and provide a better overall shopping experience.
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The Future of Sarinah’s Digital Transformation

With the successful launch of Sarinah’s mobile app, the brand is now positioned to expand its digital services further. The app lays the groundwork for future enhancements, including a full-fledged e-commerce platform that will allow customers to shop for locally-made products online with ease.

If you’re looking to find an app developer to help bring your business into the digital age, Dihardja Software has the expertise to deliver seamless and scalable solutions.

Mobile apps are essential for business growth, and our blog on why you should consider building a mobile app dives into the reasons behind this shift.

Sarinah’s transformation is a perfect example of how digital innovation can enhance customer engagement and business growth, and at Dihardja Software, we’re proud to be part of this journey, empowering Indonesian businesses with cutting-edge technology.

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